Below is a podcast I've done on this! Feel free to have a listen.
As many of you already probably know I work several companies. So you will find that if you search the hashtag (#) #trendybizmom. You'll likely find my posts as I have added my brand to all my posts. It unifies things so that when people are searching for me or looking for something I've posted they can search that hashtag or google search and find me.
Now this may not be the thing for you. Personally I've learned that this helps me!